I build creative that helps people understand and feel the impact of technology. I have spent my career leading teams that turn complicated products and technical ideas into clear, emotional stories. At FanDuel, I helped shape the voice of a global technology and entertainment company powered by data, innovation, and artificial intelligence. I grew an in house team from a small group of makers into a full creative studio that produced work for every part of the business.

My projects range from responsible gaming initiatives to award winning campaigns that brought artificial intelligence to life as a character people could experience and interact with. My focus has always been the same.

MAKE THE WORK SIMPLE. MAKE IT EXPRESSIVE. MAKE IT MATTER.

What you will find below is a collection of ideas built to inform, inspire, and connect in a world that is changing faster than ever. I hope to bring it all to ANTHROPIC.

THANK YOU FOR YOUR CONSIDERATION.

SELECTED CAMPAIGNS

ChuckGPT

Charles Barkley, a basketball legend, presents ChuckGPT, a smart home assistant. This device provides daily updates, betting information, and fun jokes.
The campaign centers around television ads featuring Barkley at home with ChuckGPT, where the device provides game stats and betting odds infused with humor. This fully integrated campaign also includes social, broadcast integrations and a working chatbot!

See ChuckGPT

FD MySpend

We are excited to introduce the FD MySpend feature that clearly presents your betting data. Imagine playing basketball in the dark; without visibility, you miss opportunities. MySpend illuminates your betting experience with detailed insights into your performance. Access to your data allows better planning, trend spotting, and informed decision-making.
No more guesswork—aim confidently to boost your chances of winning. Embrace this clarity to enhance your responsible gaming experience.

Watch MySpend

See Project — FanDuel Rebrand

After years of making decisions on the fly, I led the design efforts in rebranding FanDuel with the help of Interbrand. We updated the all master brand logos, colors, fonts, and tone of voice for the work we do across all verticals.

See Project

PASSION PROJECT

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PASSION PROJECT 〰️

I created a tribute to my favorite athlete of all time, KOBE BRYANT.

I didn’t really know what I was doing, but when all was said and done, I rented a retail space, curated work from 33 artists from all around the globe and brought a community of Kobe fans together. The amount of detail and hard work that went into making this idea a reality is unmatched in anything I’ve ever done. Mamba FOREVER!

SEE MORE OF The RE:MAMBA Show