SELECTED CAMPAIGNS

See Project — FanDuel Rebrand

After years of making decisions on the fly, I led the design efforts in rebranding FanDuel with the help of Interbrand. We updated the all master brand logos, colors, fonts, and tone of voice for the work we do across all verticals.

See Project

Sports Equinox

Along with my partner, we created a sports holiday. We realized that a Sports Equinox was almost as rare as a Perfect Game and wanted FanDuel to own it like Amazon does Prime Day™️. We worked with the product team to build a Free-to-Play game and launched a multi-faceted campaign that included logo/branding, OOH, Disruptive Activations, TVC, Team/League Partnerships, Digital and Social executions.

Watch Case Study

Bet Baseball

Over the years, I have created and directed multiple TV spots to highlight the opportunity to bet baseball on FanDuel. With baseball as my passion, I was able to speak to baseball fans in an authentic way.

See Baseball Work

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PASSION PROJECT

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PASSION PROJECT 〰️

I created a tribute to my favorite athlete of all time, KOBE BRYANT.

I didn’t really know what I was doing, but when all was said and done, I rented a retail space, curated work from 33 artists from all around the globe and brought a community of Kobe fans together. The amount of detail and hard work that went into making this idea a reality is unmatched in anything I’ve ever done. Mamba FOREVER!

SEE MORE OF The RE:MAMBA Show

FUN FACT:

I played on the Oregon Club Baseball team with the founders of Baseballism