EDGAR ADAM GALLARDO II
CREATIVE DIRECTOR
SELECTED CAMPAIGNS
NBA Co-Brand
Over the years, I have created and directed multiple TV spots to highlight the opportunity to bet the NBA on FanDuel. With basketball as my passion, I was able to speak to fans in an authentic way.
NBA For Fans Of
This NBA season campaign captures the spirit of basketball with a unique hand-drawn style that attracts audiences everywhere. From TV ads to lively social media posts, colorful print materials, and fashionable clothing, each aspect shows a mix of creativity and love for the game. This special visual style not only connects with fans but also honors the art of basketball culture, making it an unforgettable part of the season. Enjoy the game like never before with this fresh campaign that blends art and sports beautifully.
ChuckGPT
Charles Barkley, a basketball legend, presents ChuckGPT, a smart home assistant. This device provides daily updates, betting information, and fun jokes.
The campaign centers around television ads featuring Barkley at home with ChuckGPT, where the device provides game stats and betting odds infused with humor. This fully integrated campaign also includes social, broadcast integrations and a working chatbot!
FD MySpend
We are excited to introduce the FD MySpend feature that clearly presents your betting data. Imagine playing basketball in the dark; without visibility, you miss opportunities. MySpend illuminates your betting experience with detailed insights into your performance. Access to your data allows better planning, trend spotting, and informed decision-making.
No more guesswork—aim confidently to boost your chances of winning. Embrace this clarity to enhance your responsible gaming experience.
FanDuel Rebrand
After years of making decisions on the fly, I led the design efforts in rebranding FanDuel with the help of Interbrand. We updated the all master brand logos, colors, fonts, and tone of voice for the work we do across all verticals.
Sports Equinox
Along with my partner, we created a sports holiday. We realized that a Sports Equinox was almost as rare as a Perfect Game and wanted FanDuel to own it like Amazon does Prime Day™️. We worked with the product team to build a Free-to-Play game and launched a multi-faceted campaign that included logo/branding, OOH, Disruptive Activations, TVC, Team/League Partnerships, Digital and Social executions.
